How to Keep Online and In-Store Inventory in Sync: A wholesalers guide

If you run any kind of business that sells both online and in-store (wholesalers, retailers), then you'll know how difficult it can be selling your same stock online and in-store. Selling the last item in stock to a customer in-store only to find out later that someone placed an order online for that exact same product. Now you have to refund the buyer, send an apology, take the reputational damage, and just hope that they come back and buy something online again.